Google may be looking to jump start its cloud competition with Salesforce acquisition
Late in 2019, executives within Google’s Cloud Platform issued a relatively herculean challenge to its engineers and developers by publicly stating it not only wants to bolster its presence in the market among its biggest rivals by 2023 but beat the likes of AWS and Azure by that same modest three-year projection.
As it stands, AWS retains the lion share of increasing cloud market at roughly 47% of the available market share while Microsoft’s Azure comes in a distant second with around 16%, leaving Google with a scrappy single-digit 4% presence.
However, there is current speculation that perhaps Google Cloud CEO Thomas Kurian may have been holding on to some cards with his seemingly grandiose prediction, and could be looking to acquire industry-leading CRM provider Salesforce as a means to catapult the division.
Despite a new report highlighting a growing shift of businesses plan to deploy Microsoft Azure over AWS and GCP in the near future, a RBC Capital Markets analyst spoke with Business Insider and believes Google can sidestep its arguably struggling organic cloud efforts and wedge itself into at least the number 2 spot in the market with the acquisition of Salesforce.

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